Landscaper's Tip
Market Significant Landscape Improvements to
Increase Client's Property Value and Resale Odds
Texas Study Shows Landscape Improvements Net Return on Investment of 35%
"Landscaping can make a significant difference in the appearance of a home or office and the money spent can actually be one of the best investments you can make this year."
- Guy Hood, Architect and Owner/Operator, 3am Growers
Superior Landscaping Makes Property Stand Out in Depressed Market
In a crowded and depressed real-estate market, developers, property
managers and homeowners may be best served to focus on superior
initial landscape design and installation, landscape renovations and
horticultural improvements. This serves to increase the value of their
homes, condos or office buildings. This effort also helpstheir property stand out
to prospective buyers and renters, according to the Associated
Landscape Contractors of Colorado (ALCC).
3am Growers has found this to be the case in other parts of the
country as well; following such companies as Post Properties of
Georgia. Post was a pioneer in developing high-end apartments,
townhomes and condominiums in a growing Southeast market during
the late ‘80s. With essentially the same interior building layout and
construction as their competitors, Post Properties was able to realize
a much higher pricing structure and occupancy rate with only a small
percentage increase in their overall investment. Even to the untrained
eye, significant planting and quality landscape design and installation,
increases the perceived value of a place, resulting in an increased real
value when it comes to writing that check!
The Journal of Environmental Horticulture, recently evaluated 75
Lubbock, TX homes and concluded that every dollar invested in
landscaping returns $1.35 – or a 35 percent return on investment.
The same study found that having high-quality landscape compared to
an average home increases the sales price of the home by 5.7 percent.
This number jumped to a 10.8 percent increase in the value of a home
when comparing an excellent quality landscape to an average
landscape.
Curb Appeal Critical to Getting House Sold
Landscaping to increase a home’s value is not the only incentive for
homeowners invest significantly in landscaping their yards. According
to the Colorado Association of REALTORS®, curb appeal – how your
house looks to people driving by or walking up to the front door – can
be critical to getting your house sold
The importance of a home’s curb appeal is shared by individual
realtors as well. “In my 20-plus years in the Colorado real estate
market, I’ve seen that a good first impression can encourage a
potential buyer to take a closer look and be more willing to overlook
other negatives a property may have,” said Kathy Nelson, a broker
associate with Coldwell Banker. “Conversely, a bad first impression
may be impossible to overcome no matter how attractive the inside of
the house may be,” she added.
3am Growers Ready to Serve Landscape Trade
So whether you are marketing your landscape services to an
apartment developer, spec home builder, or residential client looking
to renovate an existing landscape 3am Growers can
now utilize this information to increase YOUR sales and success in the
future!
3am Growers is constantly seeking new and better ways to serve its Customers and other Professionals in the Landscape Trade. We trust you will find the following, and future, information helpful in
increasing your marketing savvy and landscaping sales.
|
